Ceralac - The Extenders Campaign

Insight

You can’t imagine what it’s like being a first-time mom.

She's probably younger than every one of us in this room but she has got a bigger responsibility than all of us put together: a living, breathing baby.

But because there is so much she doesn't know about how to raise her baby, she’s probably going to bed with a headful of unanswered questions.

Idea:

We wanted to do one simple thing for this mom through our social posts. When she wakes up,
we wanted to have answers to those questions she was thinking about.

Through a series of bite-sized, info-packed, entertaining online videos, we answered the questions most moms have at the back of their minds. We wanted to help them raise their babies with a little more confidence they had than the day before, and this can't be done properly unless the person who is giving them those tips is already a second time mom.